{"id":100,"date":"2013-01-27T21:01:16","date_gmt":"2013-01-27T21:01:16","guid":{"rendered":"http:\/\/www.seoexpert.rs\/blog\/?p=100"},"modified":"2017-07-23T07:04:52","modified_gmt":"2017-07-23T07:04:52","slug":"kako-offline-faktori-tv-radio-novine-uticu-na-seo","status":"publish","type":"post","link":"https:\/\/www.seoexpert.rs\/blog\/kako-offline-faktori-tv-radio-novine-uticu-na-seo\/","title":{"rendered":"Kako offline faktori (TV, Radio, novine) uti\u010du na SEO"},"content":{"rendered":"<p>Ako ste pomislili da je <strong>Google prevideo uticaj offline faktora<\/strong>, kao \u0161to je reklamiranje na nekom TV kanalu, oglas na Radiju ili zanimljiva reporta\u017ea u nekom \u0161tampanom mediju prevarili ste se.<\/p>\n<p>U principu kompletan saobra\u0107aj na jednom sajtu sa aspekta izvora mo\u017ee se podeliti na nekoliko segmenta:<\/p>\n<p>&#8211; <strong>Saobra\u0107aj sa pretra\u017eiva\u010da<\/strong> (pla\u0107eni preko <strong><span style=\"text-decoration: underline;\">Adwordsa<\/span><\/strong> i organski preko besplatnih rezultata pretraga),<br \/>\n&#8211; <strong>Brend search<\/strong> (u Guglu kucaju va\u0161 brend i tako dolaze do vas), iako tehni\u010dki pripada prvoj ta\u010dki posmatra\u0107emo ga kao odvojen <strong>signal snage va\u0161eg brenda<\/strong><br \/>\n&#8211; <strong>Saobra\u0107aj preko referala<\/strong>, tj. dolazak surfera tako \u0161to su klikuli na link ili baner sa nekog drugog sajta,<br \/>\n&#8211; <strong>Saobra\u0107aj sa socijalnih mre\u017ea<\/strong> je isto saobra\u0107aj preko referala, al posebno se kategori\u0161e zbog puno specifi\u010dnih stvari poput viralnosti i td.<br \/>\n&#8211; <strong>Direktna poseta<\/strong>, tako \u0161to se kuca URL naslovne ili neke druge strane na sajtu \u00a0i ovaj saobra\u0107aj \u0107e biti razmatran u ovom postu.<!--more--><\/p>\n<p><strong>Puno upita koje surferi (korisnici kako Google voli da iz zove) kucaju u Google bude posledica neke TV reklame<\/strong>, zanimljive informacije koja se \u010duje kao preporuka, interesantnog bilborda, reporta\u017ee u novinama, sme\u0161ne situacije i tako dalje. Jedan deo ovih upita ne ide preko Google, Bing, Yahoo pretraga, ve\u0107 direktno upisom konkretne web adrese u brouzeru.<\/p>\n<p>Upravo je i cilj svakog sajta da stvori direktnu vezu sa svojim korisnikom. Kad se to desi, onda se grubo mo\u017ee re\u0107i da je odre\u0111en proizvog brendiran, ali i tada treba odr\u017eavati snagu brenda, koji bez permanentnog ulaganja slabi pod najezdom konkurencije i tako dalje.<\/p>\n<p><strong>Preko Google Analitike, najve\u0107i pretra\u017eiva\u010d jednostavno vidi koji procenat surfera dolazi direktno na va\u0161 sajt.<\/strong> Tako\u0111e se vidi <em><span style=\"text-decoration: underline;\"><strong>da li se de\u0161ava neka offline kampanja<\/strong><\/span><\/em>, koju karakteri\u0161e upravo pik u direktnim posetama i direktnim pretragama.<\/p>\n<p><strong>Volumen brend search<\/strong>-a je dragocena informacija Guglu koji iz nje kapira da li postajete tra\u017eeni, da li se de\u0161ava ne\u0161to zanimljivo kod vas i da li treba pove\u0107ati va\u0161e pozicije u odnosu na konkurenciju. Trend je veoma va\u017ean.<\/p>\n<p>Ovo i jeste jedan prirodan na\u010din razlikovanja oficijalnih sajtova od pseudo sajtova nekog brenda, tj. grada, organizacije, destinacije i tako dalje, upravo po broju i procentu direktnih surfera.<\/p>\n<p>Ovim \u010dlankom \u017eelimo da napomenemo da va\u0161 nastup karakteri\u0161e holisti\u010dki princip i da prilikom promovisanja odre\u0111eng proizvoda i usluge ne zapostavljate ni jedan kanal komunikacije. Kada nastupate na TV-u, radiju, novinama, preko prospekta ili prezentacija <strong>promovi\u0161ite obavezno URL adresu sajta i te\u017eite takozvanom sinergijskom efektu<\/strong>.<\/p>\n<p>Ovi offline faktori umeju da budu \u010desto presudni kad se fini\u0161ira borba izme\u0111u prvog i drugog mesta na SERP-ovima, pa mislite i o tome!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ako ste pomislili da je Google prevideo uticaj offline faktora, kao \u0161to je reklamiranje na nekom TV kanalu, oglas na Radiju ili zanimljiva reporta\u017ea u nekom \u0161tampanom mediju prevarili ste se. U principu kompletan saobra\u0107aj na jednom sajtu sa aspekta izvora mo\u017ee se podeliti na nekoliko segmenta: &#8211; Saobra\u0107aj sa pretra\u017eiva\u010da (pla\u0107eni preko Adwordsa i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-100","post","type-post","status-publish","format-standard","hentry","category-internet-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Offline faktori umeju da budu \u010desto presudni kad se fini\u0161ira borba izme\u0111u najvi\u0161ih pozicija na SERP-ovima, pa mislite i o tome!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Milan Todorovi\u0107\"\/>\n\t<link rel=\"canonical\" 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