{"id":1117,"date":"2016-09-23T21:23:05","date_gmt":"2016-09-23T21:23:05","guid":{"rendered":"http:\/\/www.seoexpert.rs\/blog\/?p=1117"},"modified":"2017-07-26T20:58:01","modified_gmt":"2017-07-26T20:58:01","slug":"pingvin-4-algoritam","status":"publish","type":"post","link":"https:\/\/www.seoexpert.rs\/blog\/pingvin-4-algoritam\/","title":{"rendered":"Novi Pingvin 4 algoritam: kvalitet na svim jezicima u realnom vremenu"},"content":{"rendered":"<p>Imam utisak da se na SEO sceni\u00a0<a href=\"https:\/\/www.seoexpert.rs\/blog\/nomofobija\/\"><strong>od zvani\u010dnog uvo\u0111enja responsive\u00a0dizajna<\/strong><\/a>\u00a0kao va\u017enog\u00a0signala <a href=\"https:\/\/www.seoexpert.rs\/blog\/kategorija\/on-page-optimizacija\/\"><strong>on page optimizacije<\/strong><\/a> za rangiranje na mobilnim ure\u0111ajima ni\u0161ta &#8222;dramati\u010dno&#8220; nije de\u0161avalo, bar ne do danas.<\/p>\n<p>Danas,\u00a0<strong>petak, 23. septembar 2016<\/strong>, Google je iza\u0161ao sa saop\u0161tenjem:<\/p>\n<p>Prevod su uradili na\u0161i partneri iz\u00a0<a href=\"http:\/\/www.prevodioci.co.rs\/\"><strong>prevodila\u010dke agencije Libra<\/strong><\/a>, a ispod prevoda imate <strong><a href=\"https:\/\/webmasters.googleblog.com\/2016\/09\/penguin-is-now-part-of-our-core.html\">saop\u0161tenje u originalu<\/a>, <\/strong>pa moje tuma\u010denje<strong>.<\/strong><\/p>\n<hr \/>\n<p>Gugl algoritmi analiziraju\u00a0preko 200 jedinstvenih signala koji omogu\u0107avaju da se me\u0111u prvima u ponudi pojavi ono \u0161to mo\u017eda tra\u017eite. <strong>Ovi signali obuhvataju\u00a0puno toga<\/strong>:\u00a0specifi\u010dne re\u010di koje se pojavljuju na web sajtovima, ,,sve\u017eina\u2019\u2019 sadr\u017eaja, va\u0161a\u00a0lokacija\u00a0i Page Rank stranice. Jedan specifi\u010dan deo\u00a0ovih algoritama naziva se <a href=\"https:\/\/webmasters.googleblog.com\/2012\/04\/another-step-to-reward-high-quality.html\" target=\"_blank\" rel=\"noopener\">Pingvin<\/a>\u00a0i prvi put se pojavio 2012 godine. <strong>Danas je do\u017eiveo svoje a\u017euriranje.<\/strong><br \/>\nNakon perioda razvoja i testiranja, sada lansiramo <strong>novi\u00a0Pingvin algoritam na svim jezicima<\/strong>. Ovo su klju\u010dne izmene koje \u0107ete uo\u010diti, a koje su nam\u00a0webmasteri postavili kao neke od najva\u017enijih zahteva:<\/p>\n<ul>\n<li>Pingvin sada funkcioni\u0161e <strong>u realnom vremenu<\/strong>. Ranije je lista sajtova vezana za Pingvin bila periodi\u010dno a\u017eurirana\u00a0u odre\u0111eno\u00a0vreme. \u010cim bi vebmaster u zna\u010dajnoj meri unapredio svoj sajt i svoje prisustvo na internetu, mnogi Guglovi algoritmi bi to brzo uo\u010dili. Ali neki delovi algoritma, kao \u0161to je Pingvin\u00a0radili bi to sporije. Sa ovom promenom, <strong>Pingvinovi podaci se iznova\u00a0u\u010ditavaju u realnom vremenu<\/strong>, tako da \u0107e promene biti vidljive br\u017ee, \u0161to \u0107e, naravno, imati efekta ubrzo nakon \u0161to <em>nanovo u\u010ditamo<\/em>\u00a0ili <em>reindex<\/em>-iramo stranicu. To tako\u0111e zna\u010di da u budu\u0107nosti ne\u0107emo komentarisati u\u010ditavanja stranica.<\/li>\n<li>Pingvin je sada vi\u0161e granularan. Pingvin sada umanjuje <em>spam<\/em>\u00a0tako \u0161to pode\u0161ava\u00a0rangiranje na osnovu <em>spam<\/em> signala pre nego \u0161to uti\u010de na rangiranje \u010ditavog sajta.<\/li>\n<\/ul>\n<p>Internet se u zna\u010dajnoj meri izmenio tokom godina, ali kao \u0161to smo naveli <a href=\"https:\/\/webmasters.googleblog.com\/2012\/04\/another-step-to-reward-high-quality.html\"><strong>u svom prvobitnom postu<\/strong><\/a>, webmasterima treba omogu\u0107iti da se slobodno fokusiraju na kreiranje zanimljivih, primamljivih web sajtova. Va\u017eno je tako\u0111e imati na umu da su a\u017euriranja kao \u0161to je ovo\u00a0samo jedan od preko\u00a0200 signala koje koristimo za odre\u0111ivanje pozicija u pretrazi.<\/p>\n<p>Odnosno:<\/p>\n<h2 class=\"title\"><a title=\"Penguin is now part of our core algorithm\" href=\"https:\/\/webmasters.googleblog.com\/2016\/09\/penguin-is-now-part-of-our-core.html\">Penguin is now part of our core algorithm<\/a><\/h2>\n<div class=\"post-header\">\n<div class=\"published\" style=\"text-align: right;\"><span class=\"publishdate\">Friday, <strong>September 23<\/strong>, 2016<\/span><\/div>\n<\/div>\n<div class=\"post-body\">\n<div class=\"post-content post-original\">\n<div dir=\"ltr\">\n<p>Google&#8217;s algorithms rely on more than 200 unique signals or &#8222;clues&#8220; that make it possible to surface what you might be looking for. These signals include things like the specific words that appear on websites, the freshness of content, your region and PageRank. One specific signal of the algorithms is called <a href=\"https:\/\/webmasters.googleblog.com\/2012\/04\/another-step-to-reward-high-quality.html\" target=\"_blank\" rel=\"noopener\">Penguin<\/a>, which was first launched in 2012 and today has an update.<\/p>\n<p>After a period of development and testing, we are now rolling out an update to the Penguin algorithm in all languages. Here are the key changes you&#8217;ll see, which were also among webmasters&#8217; top requests to us:<\/p>\n<ul>\n<li><b>Penguin is now real-time.<\/b> Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Once a webmaster considerably improved their site and its presence on the internet, many of Google&#8217;s algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed. With this change, Penguin&#8217;s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page. It also means we&#8217;re not going to comment on future refreshes.<\/li>\n<li><b>Penguin is now more granular.<\/b> Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.<\/li>\n<\/ul>\n<p>The web has significantly changed over the years, but as we said in our <a href=\"https:\/\/webmasters.googleblog.com\/2012\/04\/another-step-to-reward-high-quality.html\" target=\"_blank\" rel=\"noopener\">original post<\/a>, webmasters should be free to focus on creating amazing, compelling websites. It&#8217;s also important to remember that updates like Penguin are just one of more than 200 signals we use to determine rank.<\/p>\n<hr \/>\n<h2><strong>Ko \u0107e biti pobednik, a ko gubitnik?<\/strong><\/h2>\n<p>Kompleksno\u00a0te\u0161ko je prevesti\u00a0ovo <strong>tipi\u010dno za Gugl &#8222;\u0161turo&#8220; saop\u0161tenje<\/strong>. Sa tuma\u010denjem je jo\u0161 te\u017ee, ali pre nego iznesem moje pretpostavke podsetimo se \u0161ta radi Pingvin filter. Pingvin filter je kontrola kvaliteta <a href=\"https:\/\/www.seoexpert.rs\/blog\/kategorija\/off-page-optimizacija\/\"><strong>off page optimizacije<\/strong><\/a> i radi slede\u0107e:<\/p>\n<\/div>\n<ul>\n<li>Analizira prirodni diverzitet\u00a0klikabilnog teksta <a href=\"https:\/\/www.seoexpert.rs\/blog\/napredne-link-bilding-strategije\/\"><strong>u link\u00a0profilu<\/strong><\/a>\u00a0jednog\u00a0sajta. Naravno, on gleda <strong>monogo \u0161iri kontekst<\/strong> u odnosu na sam link profil,<\/li>\n<li>Analizira poziciju linka na sajtu (sadr\u017eaj (gde u sadr\u017eaju), interfejs (heder, futer, sidebar)),<\/li>\n<li>Analizira tekst oko linka,<\/li>\n<li>Analizira autoritet strane sa koje link izvire<\/li>\n<li>Analizira autoritet domena sa kojeg link izvire (C klase, starost domena, koli\u010dina sadr\u017eaja, hosting i td&#8230;)<\/li>\n<li>Relevantnost,<\/li>\n<li>Da li postoji neki \u0161ablon, automatika, sve spam metrike &#8230;<\/li>\n<\/ul>\n<p>Kada Pingvin proceni da se ne\u0161to neprirodno de\u0161ava onda se on aktivira i po\u010dne da deli penale. Tako na primer URL koji je licitirao na nekoj frazi na tre\u0107em mestu pojavi se na 63. (penal <strong>minus\u00a060<\/strong>).<\/p>\n<h2>\u0160ta sve ovo zna\u010di<\/h2>\n<p>Kontrola kvaliteta je standardna stvar koja treba da prati neki proces i pobolj\u0161ava ga.<\/p>\n<p>U ovom smislu, citiram:<\/p>\n<blockquote><p>&#8222;rolling out an update to the Penguin algorithm in <span style=\"color: #ff0000;\">all languages&#8220;<\/span><\/p><\/blockquote>\n<p>ovaj updejt bi trebao da se odrazi i na na\u0161e balkanske sajtove, jer imam utisak da smo \u010desto bili zapostavljani, <strong>\u0161to generalno nije dobro\u00a0za vlasnike\u00a0kvalitetnih sajtova<\/strong>.<\/p>\n<blockquote><p><b>&#8222;Penguin is now real-time.&#8220;<\/b><\/p><\/blockquote>\n<p>Pingvin je i do sada bio brz, ovaj real time parametar bih protuma\u010dio na nov na\u010din. To da li \u0107e neko dobiti penal odmah ili posle par dana nije toliko va\u017eno. Zanimljiv je\u00a0prag kada treba aktivirati pingvin filter, te\u00a0\u0107e\u00a0za ve\u0161ta\u010dku inteligenciju na Big Data uzorcima <strong>ta vrednost biti dinami\u010dnija<\/strong>, \u0161to\u00a0\u0107e dodatno prosejati amatere koji ra\u010dunaju neku konkretnu vrednost u link profilu. Za iskusne SEO stru\u010dnjake ova funkcionalnost \u0107e dozvoliti <strong>merenje\u00a0koliko neki link vredi<\/strong> pre nego se posegne za disavow alatom.<\/p>\n<blockquote><p><b>&#8222;Penguin is now more granular&#8220;<\/b><\/p><\/blockquote>\n<p>Ovo je naj\u0161turiji deo saop\u0161tenja, i pretpostavljam da se odnosi na korelaciju nekog URL-a u odnosu na vi\u0161e\u00a0fraza. Zna\u010di Pingvin ne\u0107e dirati sajt u celeni, ve\u0107 konkretno preoptimizovani URL. Da li \u0107e penal va\u017eiti za vi\u0161e fraza ili za samo jednu, to ostaje da vidimo.<\/p>\n<h3>\u0160ta jo\u0161<\/h3>\n<p>Verovatno ne\u0107e vi\u0161e od 5% upita biti zahva\u0107eno, pa prati\u0107emo <strong>ko \u0107e biti pobednik, a ko gubitnik posle ovih novotarija<\/strong>. Kad ka\u017eem pobednik, ne mislim na to koji \u0107e sajt dobiti, a koji izgubiti na pozicijama.<\/p>\n<p>Svaki va\u017ean apdejt menja <strong>onos vrednosti koji unose linkovi na u\u0161trb vrednosti koje unose sadr\u017eaji<\/strong>.<\/p>\n<p>Nama koji se trudimo da ovaj odnos razumemo\u00a0ostaje da se nadamo da su prona\u0161li pravu meru.<\/p>\n<p>Bar do nekog novog apdejta \ud83d\ude42<\/p>\n<p>Javljajte kroz komentare iskustva. Nadam se da ne\u0107e biti kuknjave.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Imam utisak da se na SEO sceni\u00a0od zvani\u010dnog uvo\u0111enja responsive\u00a0dizajna\u00a0kao va\u017enog\u00a0signala on page optimizacije za rangiranje na mobilnim ure\u0111ajima ni\u0161ta &#8222;dramati\u010dno&#8220; nije de\u0161avalo, bar ne do danas. Danas,\u00a0petak, 23. septembar 2016, Google je iza\u0161ao sa saop\u0161tenjem: Prevod su uradili na\u0161i partneri iz\u00a0prevodila\u010dke agencije Libra, a ispod prevoda imate saop\u0161tenje u originalu, pa moje tuma\u010denje. Gugl [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[62],"class_list":["post-1117","post","type-post","status-publish","format-standard","hentry","category-off-page-optimizacija","tag-spam"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.seoexpert.rs\/blog\/wp-json\/wp\/v2\/posts\/1117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seoexpert.rs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seoexpert.rs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seoexpert.rs\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seoexpert.rs\/blog\/wp-json\/wp\/v2\/comments?post=1117"}],"version-history":[{"count":14,"href":"https:\/\/www.seoexpert.rs\/blog\/wp-json\/wp\/v2\/posts\/1117\/revisions"}],"predecessor-version":[{"id":1887,"href":"https:\/\/www.seoexpert.rs\/blog\/wp-json\/wp\/v2\/posts\/1117\/revisions\/1887"}],"wp:attachment":[{"href":"https:\/\/www.seoexpert.rs\/blog\/wp-json\/wp\/v2\/media?parent=1117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seoexpert.rs\/blog\/wp-json\/wp\/v2\/categories?post=1117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seoexpert.rs\/blog\/wp-json\/wp\/v2\/tags?post=1117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}