{"id":1772,"date":"2017-05-20T14:38:34","date_gmt":"2017-05-20T14:38:34","guid":{"rendered":"http:\/\/www.seoexpert.rs\/blog\/?p=1772"},"modified":"2017-07-26T20:50:40","modified_gmt":"2017-07-26T20:50:40","slug":"fejsbuk-saopstenje-kako-voditi-fb-stranice","status":"publish","type":"post","link":"https:\/\/www.seoexpert.rs\/blog\/fejsbuk-saopstenje-kako-voditi-fb-stranice\/","title":{"rendered":"Va\u017eno Fejsbukovo saop\u0161tenje: kako pravilno voditi FB stranice"},"content":{"rendered":"<p>Ako koristite Fejsbuk kao kanal promocije sadr\u017eaja sa sajta, dobro vam je poznat ose\u0107aj besa prema Fejsbuk algoritmu. <strong>Svakih par meseci, de\u0161ava se novi udar na organic reach<\/strong>.<\/p>\n<p>Da li je to samo signal da se ne\u0161to promeni u na\u010dinu kori\u0161\u0107enja mre\u017ee, \u0161to je <a href=\"https:\/\/www.seoexpert.rs\/blog\/fejsbuk-algoritam-kreativnost\/\"><strong>optimisti\u010dna varijanta koja zove na kreativnost<\/strong><\/a>, ili je stvar mnogo prozai\u010dnija \u2013 Facebook sve manje toga pru\u017ea besplatno i tra\u017ei va\u0161 novac. Za sebe. Za svoje nove kupovine kojima ubija konkurenciju. Za \u0161irenje monopola. Za, eto, jo\u0161 jednu priliku da poka\u017ee da mu se mo\u017ee, koliko god mi o tome gun\u0111ali.<\/p>\n<p>Istinito je i jedno i drugo. <a href=\"https:\/\/www.seoexpert.rs\/blog\/novi-facebook-algoritam\/\"><strong>Algoritam treba oslu\u0161kivati<\/strong><\/a> i prilago\u0111avati mu se. Na\u010din koji \u0161tedi vreme jeste \u2013 vi\u0161e novca u promociju, ali to nije jedini na\u010din. Na kraju krajeva, nije prazno mesto da Fejsbuk samo \u017eeli da ljudima prikazuje onaj sadr\u017eaj koji ih interesuje i da smanjuje reach sadr\u017eaja za koji zaklju\u010duje da ljudi nisu odu\u0161evljeni \u0161to ga vide na <strong>news feed<\/strong>-u.<\/p>\n<p>Sve je vi\u0161e stranica i korisnika. Sve je ve\u0107a gu\u017eva. Zato je i sve ve\u0107a selekcija. Darvin, one koji ga ne osporavaju, mo\u017ee mnogo toga da nau\u010di.<\/p>\n<h2><strong>Vodi\u010d koji sti\u017ee pravo iz Fejsbuka<\/strong><\/h2>\n<p><a href=\"https:\/\/www.seoexpert.rs\/blog\/fejsbuk-klikbejt\/\"><strong>U jeku borbe sa la\u017enim vestima i klikbejt naslovima<\/strong><\/a>, re\u0161io Fejsbuk da nam sam ka\u017ee \u0161ta to treba da radimo da bi nas i on i korisnici ove mre\u017ee voleli. Kako da igramo po\u0161teno.<\/p>\n<h3><strong>Zakleo se Facebook da \u0107e na news feed-u da zavede red.<\/strong><\/h3>\n<p>Nije ostavljeno mnogo prostora za naga\u0111anje \u0161ta Fejsbuk algoritam u budu\u0107nosti \u017eeli da radite, a \u0161ta \u0107e ka\u017enjavati. Pravila nisu rezervisana samo za portale koji zasnivaju svoj saobra\u0107aj na ovoj mre\u017ei, ve\u0107 mogu biti od koristi svakome ko se bori za svojih par stotina piksela prostora.<\/p>\n<p>Za vi\u0161e detalja pro\u010ditajte <a href=\"https:\/\/media.fb.com\/2017\/05\/19\/improving-the-integrity-of-news-feed-principles-for-publishers\/\"><strong>originalno saop\u0161tenje od 19. maja 2017-te<\/strong><\/a>, odnosno na\u0161e tuma\u010denje istog.<\/p>\n<div class=\"mks_accordion\">\n<div class=\"mks_accordion_item\">\r\n            <div class=\"mks_accordion_heading\">Improving the Integrity of News Feed: Principles for Publishers<i class=\"fa fa-plus\"><\/i><i class=\"fa fa-minus\"><\/i><\/div>\r\n                <div class=\"mks_accordion_content\">\n<p><time datetime=\"2017-05-19T09:00:00+00:00\">May 19, 2017<\/time><\/p>\n<div class=\"post-content\">\n<p><em>By <a href=\"https:\/\/www.facebook.com\/adam\">Adam Mosseri<\/a>, VP, News Feed<\/em><\/p>\n<p>The goal of News Feed is to connect people to the stories they care about most. When we make updates to News Feed, we rely on a set of <a href=\"https:\/\/newsfeed.fb.com\/values\/\">core values<\/a> which guide our work. These News Feed values, along with Facebook\u2019s <a href=\"https:\/\/www.facebook.com\/communitystandards\">Community Standards<\/a>, should always help inform the way people think about publishing on Facebook.<\/p>\n<p>Recently we\u2019ve announced several updates to News Feed which are specifically focused on improving the integrity of the information you find on Facebook. This work is targeting <a href=\"https:\/\/newsroom.fb.com\/news\/2017\/04\/working-to-stop-misinformation-and-false-news\/\">misinformation,<\/a> <a href=\"https:\/\/newsroom.fb.com\/news\/2017\/05\/news-feed-fyi-new-updates-to-reduce-clickbait-headlines\/\">sensationalism, clickbait<\/a> and posts that fall outside of our Community Standards. As we continue this effort, here are some basic guideposts for publishers to keep in mind to reach their audience on Facebook.<br \/>\n<span id=\"more-6140\"><\/span><\/p>\n<h5><strong>People on Facebook Value Meaningful, Informative Stories<\/strong><\/h5>\n<p>People expect the stories in their feed to be meaningful to them \u2014 and we have learned over time that people value stories that they consider informative. We are not in the business of picking which issues the world should read about, but we <i>are <\/i>in the business of connecting people with the stories they find most meaningful. <b>Publishers should create meaningful and informative stories that their audiences will find interesting.<\/b><\/p>\n<ul>\n<li><b>Meaningful<\/b>: When ranking News Feed based on how meaningful each story is to each person, we look at many personal signals, such as how close someone is to the person or page posting, stories they\u2019d want to talk to their friends and family about, spend time reading, and videos they\u2019d spend time watching. We also look at more universal signals like the overall engagement (likes, comments, shares) that a post has. Publishers should focus on understanding the audiences they want to reach, so they can create content meaningful to them.<\/li>\n<li><b>Informative<\/b>: One of our News Feed values is that feed should be informative, because people value stories that they consider informative. Something that one person finds informative or interesting may be different from what another person finds informative or interesting \u2014 this could be a post about a current event, a story about a celebrity, a piece of local news, or a recipe. We\u2019re always working to better understand what is informative to each person, so those stories appear higher up in their feed. Publishers should focus on creating content their audiences will find new, interesting, and informative.<\/li>\n<\/ul>\n<h5><strong>People\u00a0on Facebook Value Accurate, Authentic Content<\/strong><\/h5>\n<p>As we\u2019ve said <a href=\"https:\/\/www.facebook.com\/notes\/mark-zuckerberg\/building-global-community\/10154544292806634\">previously<\/a>, people want to see accurate information on Facebook, and so do we. People tell us that authentic stories are the ones that resonate most. So we work hard to understand what type of posts people consider genuine, so we can rank them higher in News Feed. And we work to understand what kinds of stories people find misleading, sensational and spammy, to make sure people see those less. <b>Publishers should focus on posting accurate, authentic content.<\/b><\/p>\n<ul>\n<li><b>Clear headlines<\/b>: Pages should avoid headlines that withhold information required to understand what the content of the article is and headlines that exaggerate or sensationalize the article to create misleading expectations. See more best practices <a href=\"https:\/\/www.facebook.com\/facebookmedia\/best-practices\/click-bait\">here<\/a>.<\/li>\n<li><b>Spam: <\/b>Pages should should not deliberately try and game News Feed to get more distribution than they normally would.<\/li>\n<li><b>Accurate information<\/b>: We know there is misinformation on Facebook, and we take this very seriously. False information is harmful to our community, it makes the world less informed, and it erodes trust.<\/li>\n<\/ul>\n<h5><strong>People on Facebook Value Standards for Safe, Respectful Behavior<\/strong><\/h5>\n<p>Facebook is a community of people. Our Community Standards reflect our collective values for what should and should not be allowed on the platform. These policies will help you understand what type of sharing is allowed on Facebook, and what type of content is out-of-bounds. We think it\u2019s possible to be inclusive without making Facebook a place where people are subjected to attacks, hate, inappropriate content, or other harmful behavior.<\/p>\n<p>We believe strongly that people should feel \u2013 and be \u2013 safe and respectful when they use Facebook. To help balance these needs and interests of a diverse community, we may remove certain kinds of sensitive content or limit the audience that sees it. Learn more about how we do that <a href=\"https:\/\/www.facebook.com\/communitystandards\">here<\/a>. <b>Publishers should follow our <a href=\"https:\/\/www.facebook.com\/communitystandards\">Community Standards<\/a>.<\/b><\/p>\n<ul>\n<li><b>Keeping you safe:<i> <\/i><\/b>We remove content, disable accounts, and work with law enforcement when we believe there is a genuine risk of physical harm or direct threats to public safety. Learn more about how Facebook handles abusive content <a href=\"https:\/\/www.facebook.com\/communitystandards#helping-to-keep-you-safe\">here<\/a>.<\/li>\n<li><b>Encouraging respectful behavior: <\/b>To serve the needs of our diverse community, we may remove or limit audiences for certain kinds of sensitive content. This includes <a href=\"https:\/\/www.facebook.com\/communitystandards#nudity\">nudity<\/a>, <a href=\"https:\/\/www.facebook.com\/communitystandards#hate-speech\">hate speech<\/a>, <a href=\"https:\/\/www.facebook.com\/communitystandards#violence-and-graphic-content\">violence and graphic content<\/a>. Learn more about how we do that <a href=\"https:\/\/www.facebook.com\/communitystandards#encouraging-respectful-behavior\">here<\/a>.<\/li>\n<\/ul>\n<\/div>\n<\/div>\r\n            <\/div>\n<\/div>\n<h2><strong>Budite informativni<\/strong><\/h2>\n<p>Jeste donekle subjektivan faktor, ali i sasvim je logi\u010dno da ne mo\u017eete o\u010dekivati da neko ko je po Fejsbukovoj logici pokazao interesovanje za sport sada odu\u0161evljeno do\u010deka va\u0161 tekst o toaleti glumica u Kanu. Stoga je va\u017eno da znate \u0161ta osobe koje vas prate smatraju vrednom informacijom. Najva\u017enije je da znate kome se obra\u0107ate i prema tome birate teme svojih objava.<\/p>\n<h3><strong>Smislene objave<\/strong><\/h3>\n<p>Da li je va\u0161a objava smislena za va\u0161u ciljnu grupu? Da bi o tome doneo zaklju\u010dak, Fejsbuk uzima u razmatranje mnogo faktora. Na osnovu pra\u0107enja svakog korisnika, Fejsbuk dobro zna koliko je svaki njegov korisnik povezan sa nekom stranicom, pord toga \u0161to je na spisku njenih pratilaca, koliko vremena provodi \u010ditaju\u0107i tekstove koje deli, da li reaguje na objave, da li deli njene sadr\u017eaje.<\/p>\n<p>Fejsbuk jasno ka\u017ee, i to je ono \u0161to treba da zapamti svako ko smatra da je FB algoritam neka vrsta zavere protiv organskog dometa objava: najva\u017enije je razumeti ciljnu grupu do koje \u017eelite da doprete da biste mogli da kreirate sadr\u017eaj koji \u0107e za nju biti smislen.<\/p>\n<h3><strong>Facebook \u017eeli da objavljujete proverene i autenti\u010dne sadr\u017eaje<\/strong><\/h3>\n<p>Ni publika ni Fejsbuk ne vole \u0161irenje neta\u010dnih vesti i sada se tome \u017eeli stati na put.<\/p>\n<p>Reakcije pokazuju da su autenti\u010dne pri\u010de one koje se najvi\u0161e vrednuju u news feed-u. Stoga Fejsbuk ula\u017ee napore da razume koje to sadr\u017eaje njihovi korisnici smatraju po\u017eeljnim da bi im dali vi\u0161e prostora.<\/p>\n<p>Sa druge strane, Fejsbuk je istra\u017eio i koje vrste objava se mogu smatrati dezinformacijama, senzacionalizmom, spemovanjem.<\/p>\n<h3><strong>Da bi Fejsbuk va\u0161u objavu smatrao adekvatnom i relevantnom va\u017eno je i ovo:<\/strong><\/h3>\n<p>Neka naslov vesti ta\u010dno sugeri\u0161e na sadr\u017eaj koji se mo\u017ee o\u010dkivati. Dakle, bez preterivanja, bez la\u017ei. Jeste da to svi rade, najvi\u0161e oni najuspe\u0161niji kod nas, ali Fejsbuk je stvarno odlu\u010dan u tome da stane na put takvim naslovima. Kakav vam je teskt, neka vam takav bude i Title.<\/p>\n<div class=\"mks_pullquote mks_pullquote_right\" style=\"width:300px; font-size: 20px; color: #ffffff; background-color:#dd3333;\">\u010cini li vam se da se ve\u0107 ra\u0111a neka FB varijanta SEO, ne\u0161to poput Facebook Engine Optimization?<\/div><strong>Bez spemovanja.<\/strong> Stranice ne smeju svesno zavaravati algoritam da bi dobile vi\u0161e saobra\u0107aja nego \u0161to bi to normalno bio slu\u010daj. (\u010cini li vam se da se ve\u0107 ra\u0111a neka FB varijanta SEO, ne\u0161to poput Facebook Engine Optimisation?)<\/p>\n<p>Proverenost informacija. Iz Fejsbuka ka\u017eu da znaju koliko je la\u017enih vesti u svakom \u010dasu u etru, i koliko to \u0161teti dru\u0161tvu. Zbog toga je informisanost na ni\u017eem nivou a poverenje je naru\u0161eno. Fejsbuk vam ne\u0107e dozvoliti da i dalje naru\u0161avate poverenje njegovih korisnika, i sta\u0107e tome na put \u010dim prona\u0111e dovoljno fikasan na\u010din. Volja je svakako tu i pitanje je dana da bude realizovana.<\/p>\n<h3><strong>Ljudi \u017eele da se ose\u0107aju sigurno<\/strong><\/h3>\n<p>Ljudi \u017eele da se ose\u0107aju sigurno i vi ne treba da tome stajete na put. Ako je ideja Fejsbuka da se ljudi ose\u0107aju sigurno dok koriste ovu mre\u017eu, budite sigurni da \u0107e Fejsbuk na\u0107i na\u010din da kazni sve koji mu u tome stoje na putu.<\/p>\n<p>Fejsbuk ka\u017ee u svom najnovijem saop\u0161tenju da \u0107e <strong>uklanjati sadr\u017eaje i gasiti naloge koji naru\u0161avaju ose\u0107aj javne sigurnosti<\/strong>. Sa druge strane, na osnovu svojih uvida u preferencije razli\u010ditih publika, Fejsbuk saop\u0161tava da \u0107e odre\u0111ene sadr\u017eaje u\u010diniti nedostupnim odre\u0111enim grupama ljudi.<\/p>\n<h2><strong>\u0160ta se mo\u017ee zaklju\u010diti?<\/strong><\/h2>\n<p>Igra postaje sve zanimljivija. Fejsbuk tvrdi da samo \u017eeli <strong>da ljudi na svom news feed-u dobiju sadr\u017eaje koje \u017eele da vide<\/strong>. A oni koji ih stvaraju, za po\u010detak, treba da ulo\u017ee dodatne napore da razumeju svoju publiku i daju joj ono \u0161to \u017eeli.<\/p>\n<p>Ko zna, mo\u017eda nove promene u algoritmu mogu raditi za vas, umesto protiv vas.<\/p>\n<p>U me\u0111uvremenu, ukoliko smatrate da je vreme da <a class=\"mks_button mks_button_large squared\" href=\"https:\/\/www.seoexpert.rs\/blog\/vodjenje-facebook-stranica\/\" target=\"_self\" style=\"color: #FFFFFF; background-color: #dd3333;\" >vo\u0111enje svoje FB stranice<\/a> prepustite u ruke profesionalaca, kliknite na crveno dugme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ako koristite Fejsbuk kao kanal promocije sadr\u017eaja sa sajta, dobro vam je poznat ose\u0107aj besa prema Fejsbuk algoritmu. Svakih par meseci, de\u0161ava se novi udar na organic reach. Da li je to samo signal da se ne\u0161to promeni u na\u010dinu kori\u0161\u0107enja mre\u017ee, \u0161to je optimisti\u010dna varijanta koja zove na kreativnost, ili je stvar mnogo prozai\u010dnija [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-1772","post","type-post","status-publish","format-standard","hentry","category-reklamiranje-na-fejsbuku"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.seoexpert.rs\/blog\/wp-json\/wp\/v2\/posts\/1772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seoexpert.rs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seoexpert.rs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seoexpert.rs\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seoexpert.rs\/blog\/wp-json\/wp\/v2\/comments?post=1772"}],"version-history":[{"count":4,"href":"https:\/\/www.seoexpert.rs\/blog\/wp-json\/wp\/v2\/posts\/1772\/revisions"}],"predecessor-version":[{"id":1777,"href":"https:\/\/www.seoexpert.rs\/blog\/wp-json\/wp\/v2\/posts\/1772\/revisions\/1777"}],"wp:attachment":[{"href":"https:\/\/www.seoexpert.rs\/blog\/wp-json\/wp\/v2\/media?parent=1772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seoexpert.rs\/blog\/wp-json\/wp\/v2\/categories?post=1772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seoexpert.rs\/blog\/wp-json\/wp\/v2\/tags?post=1772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}